Black Belt Selling - Online Sales Training Powered by Sterling Chase


Black Belt Selling is an online sales training programme that has been developed by the leading sales training, coaching and consulting company - Sterling Chase. Sterling Chase delivers and accelerates success in larger mid-market and corporate organisations around the world. Although the Sterling Chase programme continues to drive excellence in these markets, the delivery methods and content was not typically affordable to smaller and medium sized companies. For this reason Sterling Chase decided to adapt its programme to meet the specific needs of individuals and small to medium sized businesses across the IT industry (encompassing companies selling .

Sterling Chase recognised that individuals in the technology industry and smaller technology companies can struggle when it comes to getting and leading high impact sales meetings, leading the sales process with the decision makering unit, beating larger competition and protecting margins in today’s disruptive marketplace. The marketplace really has changed and many smaller companies are really struggling to protect margins when competing with bigger companies with a high calibre sales force, a broader capability portfolio and a stronger branbd. This doesn't need to be the case. Time and time again, Sterling Chase coaches have led smaller technology companies to beat much stronger competition and transform the sales performance of the teams they work with. Black Belt Selling was developed by Sterling chases as a time-efficient & cost-effective alternative to traditional sales training methods and is tailored for companies selling IT and technology solutions.

Sterling Chase is a certified training provider for the Institute of Sales and Marketing Management. The Sterling Chase team advise organisations of all sizes around the world on sales force development, recruitment, accreditation and transformation. Their client base includes companies such as BT, Cisco Systems, Qatari Commercial Bank, 2ergo Plc, ONI Plc, Check Point Software Technologies, Sun Microsystems, NetScout Systems and many medium and small technology solution enterprises operating in the UK and overseas.

The company was recently chosen as winner of the ‘Partnership & Collaboration’ category award at the National Training Awards for successfully implementing a consultative selling training & coaching programme that delivered an incremental net profit of £10 million within six months for a global ICT-solutions organisation.

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